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About Bewakoof
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Bewakoof is a popular Indian D2C lifestyle fashion brand that designs trendy, affordable apparel for Gen Z and Millennials. Founded in 2012 by IIT Bombay graduates Prabhkiran Singh and Siddharth Munot, the brand cheekily translates to “stupid” in Hindi and aims to inject humor and self-expression into everyday college and streetwear fashion. [1, 2, 3, 4, 5]
